Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

While an A.I. pivot has spurred unprecedented user growth at Duolingo, the popular language learning app’s costly new strategy has received a frostier embrace from investors. The company ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...