Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing ... to emulate Duolingo’s unhinged social strategy, Kuczynski makes it ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, Yelp, and more.

Duolingo subjects its users ... years after an "evil Duolingo owl" meme went viral on Tumblr in 2017. "Since then, we've had numerous social-first marketing campaigns that embrace the meme ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

Here’s what makes a great marketing ... Luis von Ahn, Duolingo’s co-founder and CEO, highlighted that the company’s success ...