News

Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Marketing-Interactive5d
How memes saved HBO Max from the usual drama that follows a rebrand
Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
The Independent on MSN11d
HBO makes major U-turn on Max after just two years
The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s ...
Are Old Shows Like ‘Sex and the City’ Better at Keeping Streaming Subs Than New Hits? | Chart
Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Hey, at least HBO Max can laugh at itself
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max streaming service is reviving the HBO name — the one it discarded two years ago
HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...
The Hollywood Reporter5d
With Cord Cut, Can Old TV Brands Take Off On Streaming?
Inside Warner Bros. Discovery, no brand exemplifies quality and premium TV more than HBO. So given the new positioning, the company decided to pivot: Take Max and turn back the clock, re-renaming ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
The Independent11d
HBO makes major U-turn on Max after just two years
And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis ... HBO from its streamer’s original name to become just Max. “Returning the HBO ...