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Max is going back to name HBO Max

Max is now HBO Max, again — here's what you need to know

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

· 8h · on MSN

· 6h · on MSN

Streaming déjà vu: Max is going back to the name HBO Max

· 8h · on MSN

The ‘HBO’ is coming back to Max

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted in 2020.

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Max was an all-time bad rebrand

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Max streaming service is reviving the HBO name — the one it discarded two years ago

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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KYMA · 2h

Max changing its name back to HBO Max

· 7h

HBO Max is coming back: Streaming platform rebranding again after 2 years

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

6hon MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Den Of Geek13d

HBO and Max New Releases: May 2025

The travel series Conan O’Brien Must Go returns to Max for a second season on May 8, following the comedian as he travels across the globe, experiencing local cultures and connecting with fans ...

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HBO Content Chief Casey Bloys Defends Weekly TV Release Strategy On Streaming: “It Works For Us”

HBO content chief Casey Bloys says HBO and Max will continue the strategy of releasing new episodes weekly, rather than all at once.

HBO Max New Movie Brings You Back to 2010 and One of Its Best Movies

The latest new HBO Max movies include one of the 2010's very best movies and one of the best Leonardo DiCapprio movies ever.

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When Is ‘The Last of Us’ Season 2 Episode 5 Release Date? When Do New TLOU Episodes Come Out on HBO?

The Last of Us Season 2 Episode 5 comes out on HBO and MAX on Sunday, May 11, 2025. You can watch The Last of Us Season 2 Episode 5 tonight on HBO at 9 PM ET/PT. The Last of Us Season 2 Episode 5 will also be available to stream on MAX at 9 PM ET on Sunday, May 11.