MCD plans to expand its beverage lineup in U.S. stores, tapping CosMc's insights to boost traffic and check size.

In a bold move, McDonald's is transforming its menu landscape starting July 8, 2025. This shift marks an end to a 50-year ...

Fast-food giant McDonald's has announced a "global turnaround" as it works to win back customer share -via a strategy that sounds more like a military campaign than a business model.One of the ...

McDonald's Menu Strategy. McDonald's is aiming to reposition itself as an industry leader through its newly dedicated teams, new leadership, and its refocus on best selling products.

McDonald's recently launched a test menu item in the San Diego area. It's not surprising that this was a breakfast menu item. Coffee and breakfast go hand-in-hand.

McDonald's launches spicy McMuffin sandwiches July 8 and returns fan-favorite snack wraps July 10. Two major menu updates ...

The decision comes as McDonald's launches a series of menu changes—including new desserts, value meals, and the return of the Snack Wrap—affecting restaurants nationwide. The Krispy Kreme partnership, ...

If McDonald's wants to highlight a certain menu item or attract a new type of customer, it can launch a promotion, all while continuing to offer the $1, $2, $3 dollar menu. "We like the long-term ...

Chris Young, senior director of global menu strategy, told The Wall Street Journal in late November that McDonald's current menu is "quick, fast and safe, but it doesn’t necessarily taste great.

Read more: LEAKED: McDonald's is debuting a new menu item as the fast-food breakfast battle heats up McDonald's said it was recommending a price of $1.29 for six Donut Sticks and $2.39 for a dozen.

In a report released on July 18, Alison Fok from DBS reiterated a Buy rating on McDonald’s (MCD – Research Report), with a price target of $327.00. Alison Fok’s rating is based on a ...

The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1. McDonald's latest strategy confirms the death of ...