Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and Discovery, which formed a new media conglomerate called Warner Bros. Discovery.

Discovery is changing the name of its streaming service Max back to HBO Max, and TV lovers everywhere cheered. The decision, announced during WBD's 2025 upfront presentation on Wednesday, comes two years after the company dropped the (iconic,