Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

These success stories offer valuable lessons for businesses aiming to incorporate sonic branding into their strategies. It’s clear that being visually distinctive, brief and memorable ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Do you have a marketing strategy? Is it expanding? Can sonic branding fit within your long-term marketing goals? Deciding to invest in sonic branding should be a long-term commitment with a ...

After the launch of a brand’s sonic identity, Sonic Radar can also help track the results of this new sonic strategy across all digital channels. Sonic Radar is a powerful instrument designed ...

Homonym, an agency that specializes in end-to-end music marketing and innovative audio solutions, advocates for Sonic Branding as a marketing strategy that can help make a greater impact to any ...

Sonic branding, which is the targeted use of sound to convey the distinct identity of a brand, has been rising in prominence among businesses as an effective tool in their marketing strategies.

The moves follow a broader trend in which major consumer brands including insurance giants USAA and Liberty Mutual have made a sonic brand part of their overall advertising strategy. Sonic brands ...

the right sonic branding can make honey not just a product but a moment of wellness, thus creating wide acceptance to large audiences. Additionally, this strategy strengthens transparency and trust.