TikTok is launching a new suite of self-care tools designed to give users more control over their content experience.

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...

TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...

It felt like TikTok was being forced down my throat, which made me detest it even more. I eventually caved to the aggressive marketing in early 2019, but I swore to myself I wouldn’t create an ...

Even before the launch of its shopping feature, TikTok had already established a reputation as a place for users to find items to add to their wishlists. A study conducted in 2022 by marketing ...

Video sharing app TikTok has made internal changes in a bid to protect the ... working especially on covert influence campaigns and advertising integrity,” Virkkunen said. The first round ...