Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming space.

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

According to the Twitch 2024 community recap, viewers watched 20.35 billion hours on the live-streaming service. A forthcoming book explains why.

NBA commissioner Adam Silver has contributed the drop in viewership to the 2024 Presidential Election, World Series, and other external events on the decline. “I think we’re just looking at a ...

Viewership of livestreaming channels across Twitch, Kick and more platforms is up 10% from last year, per a new report, indicating a boost to that creator industry following a post-pandemic dip.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

Viewership for this year's NBA playoffs finished up 5% year-over-year despite an NBA Finals that was the least-watched since 2021. Skip to content. Awful Announcing.

NBA TV ratings are shaped by a variety of factors as consumers digest content in new formats. The league and its TV partners need to navigate those issues. They are focused on attracting more viewers.

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.