Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming space.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

So far, NBA viewership on the Disney-owned networks is relatively flat versus last year (down 1%), but TNT’s viewership has seen a 14% dip.

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.