Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys announced the company is re-renaming its streaming service. Bloys acknowledged that recent strategy shifts prompted “commentary for many of our fans and observers who suggested that the HBO brand should therefore return to the name of the service.

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best"