Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business.
BizPac Review6d
One car brand refuses to let go of its DEI policies, says race-based marketing drives sales
The South Korean car manufacturer Hyundai has chosen to double down on so-called diversity, equity, and inclusion (DEI), prompting many car drivers to vow to never drive […] ...
FOX 10 Phoenix6d
Hyundai stands by DEI, says it ‘drives sales’
Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign – and an executive says that it’s good for business. "In terms of the creative that we’re doing a ...
Washington Examiner6d
Hyundai executive says DEI ‘drives the bottom line’ as other companies ditch it
Hyundai Motor America’s director of experiential and multicultural marketing, Erik Thomas, claimed that multicultural customers make up 30% of car sales but did not share the revenue made.
Queerty7d
Hop in gays! Hyundai accelerates its DEI commitment because rainbow dollars are still valuable
It’s official: We are now Hyundai gays. Earlier this week, the multinational automotive company made headlines after announcing it would NOT be dismantling its DEI efforts, despite mounting ...
Is Multicultural Advertising Just Advertising? Yes, And No
Having worked on multicultural marketing in the US for more than two decades, one question I’ve been often asked over the ...