In an interview with Entertainment Tonight published this week, Clark Hunt praised the pop star for bringing more people — primarily young girls — into Chiefs Kingdom via her romance with star tight end Travis Kelce. “This relationship with Taylor has garnered a whole lot more interest in the Chiefs,” he began.

Buildings, logos, even food in Kansas City have gone orange to mark the news that “adopted daughter” Taylor Swift has a new album coming. Orange — along with mint green and glitter — is the theme color of “The Life of a Showgirl,” her 12th studio album.