LIV Golf has named Scott O'Neil as its new CEO replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021.

Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

Tiger Woods has been at the centre of the negotiations between the PGA Tour and LIV Golf, and had previously called for Greg Norman to step aside if a deal was to be done

The new CEO of LIV Golf has something the outgoing one never had—a relationship with PGA Tour commissioner Jay Monahan. Whether that means a faster road to poss

In early December, former LIV Golf CEO Greg Norman announced there would be a new LIV Golf CEO and that he was "fine with that" though it didn't appear to

I couldn’t be prouder of what we’ve accomplished or more pleased with where the league stands today," Greg Norman says of LIV Golf.

O’Neil, 54, has a resume that touches both sports and executive management, with experience as the CEO of Harris Blitzer Sports & Entertainment, which owns the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils. O'Neil oversaw the growth of over $2 billion in enterprise value centered on bringing innovation to the industry.

WEST PALM BEACH, Fla. — Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

"We welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years," said Yasir Al-Rumayyan, governor of Saudi