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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...
Team introduces permanent brand identity including colors, logos, and jersey designs; Utah Mammoth name chosen by fans ...
Although the mammoth is extinct as a species, Utah picking the Mammoth as its identity will bring new life to the beast in a ...
In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...