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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
Nike has filed a lawsuit against Edison Chen, the Hong Kong singer and founder of streetwear brand CLOT, over an alleged ...
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
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