A new generator on OpenAI’s ChatGPT has triggered a flood of images done in the style of Japanese animation company Studio Ghibli – but is it ethical?

ChatGPT’s ability to channel the visual language of animation houses such as Studio Ghibli makes it a powerful creative tool for fans. But there’s also a moral dimension: some might see such easy imitation as an affront to the studio’s hand-drawn legacy, especially when applied to memes.