As Olympic Champion Simone Biles and former NCAA gymnast Olivia 'Livvy' Dunne took center stage at the Kentucky Derby, they spotlighted a growing trend: the rising market power of women’s sports stars.

Simone Biles made a show-stopping appearance at the 2025 Kentucky Derby over the weekend, turning heads in a glamorous lilac ensemble.  Accompanied by her husband, Jonathan Owens, Biles joined a star-studded crowd that included celebs like Chris Tucker,

Olympian Simone Biles may be the GOAT of gymnastics, but she found herself horsing around at the 2025 Kentucky Derby in Louisville Saturday.