A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

A social media influencer who was shot dead during a live stream on TikTok in the Mexican state of Jalisco appeared to be murdered by a hit man and expressed fear before being killed, prosecutors in Mexico said on Thursday.

Mexican beauty influencer Valeria Marquez was shot and killed on camera during a TikTok live stream. Marquez, 23, was sitting inside a beauty salon in Zapopan when live stream footage caught the shocking incident.