AMC just made a significant change to showtime listings, and moviegoers have strong feelings! How does this update affect ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, ...

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had pre-show ads for five years.

AMC already plays some ads before its movies — usually before the previews. Now, it will offer advertisers a spot after the previews, right before the movie starts.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

Both AMC and NCM are expected to share revenues from the new pre-movie advertising window, according to The Hollywood Reporter. National CineMedia also did not respond to USA TODAY's request for ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows starting July 1. Why is this a big deal? Bigger than the taxation of ...