Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

In the end, we really can’t say why the color swap was done on the logo. Maybe they felt it was “time for a change,” or maybe there was “something more to it.” We honestly don’t know.

People online wonder why the Facebook app changed colors. USA TODAY reached out to Meta about the new color scheme on the app. The change appears to not be in effect everywhere, as several USA ...