Click-through rate can be used as a metric when testing different versions of your page to see what resonates best with your audience—and drives the most clicks.

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results.. By ...

While click-through rates might decline on pages with Overviews, Google contends that the quality of the clicks on the page improves. “We see the clicks are of higher quality because they’re ...

At that time—and for the first time—more than half of Google searches resulted in zero click-throughs to other sites. But data did show large numbers of clicks to Google's own properties, like ...

Over the past 20 years, online news headlines have become longer, more negative, and increasingly focused on click-through rates—regardless of journalistic quality. This is the conclusion ...