It will also manage and operate the official Alpine Racing retail website, produce official on and off-track apparel for BWT ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

An official statement has confirmed an upcoming release for Formula 1 star Jack Doohan. With the 2025 season just a couple of ...

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...

Alpine today announced a new partnership with Castore, a leading performance sportswear brand and global supplier, to produce ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,” said Stefano Domenicali, president and CEO of ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Mercedes have announced an exciting new signing heading into the 2025 season. Whilst Lewis Hamilton's move to Ferrari in the ...