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Tom's Guide on MSN · 12h

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

The New York Times · 1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

The Conversation on MSN · 6h

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

3hon MSN

DUSTER : STREAM IT OR SKIP IT?

All hail the Holloway-issance! Josh Holloway returns alongside Rachel Hilson in JJ Abrams and LaToya Morgan’s Duster.

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

1don MSN

Max or HBO Max? Here's why the streaming platform changed its name again

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

1don MSN

'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.

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