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It's Not Max, It's HBO Max: Streaming Service Flips Name

Max finally rebrands to HBO Max, and even the streaming service's announcement knows it's the right move: "The plot twist everyone's been waiting for"

Discovery is finally backtracking their earlier decision and re-rebranding Max back to HBO Max.After two years since the latest change, the streaming service will welcome back the 'HBO' to its official name starting this summer.

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HBO Max is coming back — Warner Bros. Discovery is renaming its streaming service, again

· 7h · on MSN

Streaming service Max is going back to HBO. What to know about the name rebrand

HBO Max's social team knows its rebrand is absurd. It's leaning in.

Max is going back to HBO Max after removing the HBO from its name in 2023.

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Max is Going to Be HBO Max Again

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Max to be renamed HBO Max. The name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

Putnam Daily Voice · 9h

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

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Max is now HBO Max, again — here's what you need to know

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

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Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The 50 Best Movies on Max Right Now

In addition to new Warner and HBO films, the streamer has a treasure trove of Golden Age classics, indie flicks and foreign films. Start with these.

This DC superhero is confirmed to appear in 3 upcoming shows and movies — including 'Superman' and 'Peacemaker'

The trailer kicks off with Chris Smith, aka Peacemaker (John Cena), interviewing for the Justice Gang. In the room interviewing him are Maxwell Lord (Sean Gunn), Kendra Saunders, aka Hawkgirl (Isabela Merced) and Gardner.

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

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Is the Tim Robinson ‘Friendship’ Movie Streaming on Netflix or HBO Max?

Friendship will only available to watch in a movie theater, when it opens in the U.S. in limited theaters on Friday, May 9. (The movie will open wide in all U.S. theaters on May 23.) You can find a showing near you via Fandango. The Friendship movie is not yet available to watch online or on streaming.

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WarnerBros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “MAX,” will be renamed “HBO