Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Business leaders can make data-driven decisions that drive growth and success for their organizations by leveraging data and analytics.

Many executives, and even my family, ask me, "What does a chief data or digital officer actually do?" My answer is simple: I ...

By using data analytics, businesses can set up more effective processes, improve their operations, and make more profit.

Using digital marketing analytics to bring the answers to the questions on the table, everything becomes more relevant, influential, and valuable to an enterprise.

Finally, run an experiment or test to see how much data you actually need to project the return on a small marketing project or idea. How can executives gain the confidence to make data-backed ...

Data-rational decision-making should be the default in most organizations, particularly when they reach critical moments in their lifecycles.

In all of these endeavors, analytics, artificial intelligence (AI), and machine learning (ML) play key roles -- but data quality and sound business data practices are equally important.

People analytics is all about using data to understand your teams' motivations and work smarter. It doesn't have to be complicated — Vincent Chee, director at Bevel PR, uses employee surveys ...

However, to successfully employ data-driven HR decisions, businesses must understand steps critical to the process of turning data and analytics into valuable insights.