While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.

Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches,

Tom Brady may have retired from the field, but his style continues to draw attention. At Super Bowl 59, the legendary quarterback – a seven-time champion and NFL record holder – impressed not only with his presence but also with the luxury accessory on his wrist.

Tom Brady took the 2025 Super Bowl as an opportunity to show off a near-blinding watch. Brady, 47, looked dapper at the big game in a gray suit and gleaming Jacob & Co. timepiece while watching the game in New Orleans on Sunday,