This case study describes a campaign from Michelin, the tyre brand, in Turkey that defended its market leadership with a low-budget campaign that targeted the mass market via social media and support ...

The new tires are designed to handle ... tires you can buy. Naturally, Michelin wanted to ensure the replacement lived up to the reputation of the PS4S while measurably improving its performance.

Despite the four-digit power output, the tri-motor Lucid Air Sapphire models come as standard with a regular set of Michelin Pilot Sport 4S tires. We love the PS4S, but it wasn’t exactly ...

The Porsche 911 GT3 RS is now available with newly developed Michelin Pilot Sport S5 tires. Jointly developed with Porsche, Michelin's new PSS5 tire was designed for cold and wet conditions.