Gartner estimates about 44% of the total marketing budget is spent on campaigns -- up by 31% year-over-year -- but the majority of survey respondents are dissatisfied with campaign performance.

Federal employees worry about their future job prospects after their firing letters claimed they performed poorly ...

But, just as ingredients that have gone bad will ruin your dinner, poor data quality is often at the root of poor campaign performance. Not having access to the right ingredients—or data—brings its ...

One could say that this is making a virtue out of necessity, but it is really just evidence of poor campaign strategy. Favoring “digital outreach” over field operations sounds a lot like the ...

Without expertise, these mistakes can result in poor campaign performance and lower ROI. The Value of Politics as a Service: Why You Should Hire a Google Ads Manager Google Ads Managers are well ...

In a fundraising blitz, President Joe Biden's campaign for re-election has raised $33 million since last Thursday's debate, the bulk of that in New Jersey and New York, a spokesman said on Monday ...

A top advisor to former President Joe Biden said the Democratic Party "melted down" after his poor performance in the ... moment in American presidential campaign politics in my lifetime ...