Research supports this: consumers respond to audio stimuli up to 100 times faster than visuals. While images linger in our ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

After the launch of a brand’s sonic identity, Sonic Radar can also help track the results of this new sonic strategy across all digital channels. Sonic Radar is a powerful instrument designed ...

These success stories offer valuable lessons for businesses aiming to incorporate sonic branding into their strategies. It’s clear that being visually distinctive, brief and memorable ...

Music is used as a marketing strategy that can help brands cross boundaries and reach target markets. Sonic branding is a marketing tool that analyzes the songs that are heavily rotated in ...

The moves follow a broader trend in which major consumer brands including insurance giants USAA and Liberty Mutual have made a sonic brand part of their overall advertising strategy. Sonic brands ...

Homonym, an agency that specializes in end-to-end music marketing and innovative audio solutions, advocates for Sonic Branding as a marketing strategy that can help make a greater impact to any ...