Because when the TAG Heuer Museum already owns two McQueen Monacos ... In New York, the three big old-school auction houses hosted their watch sales over four days. A few times a year, dealers ...

In 2025, Formula 1 is set to begin a new chapter with a substantial $1.5 billion partnership with TAG Heuer, a luxury watch brand under the LVMH Group, taking over as the official timekeeper.

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.

TAG Heuer has collaborated with the Senna Brand on the TAG Heuer Carrera Chronograph Tourbillon x Senna watch. The timepiece is released alongside Netflix’s new series Senna, which illustrates ...

We've seen TAG Heuer and Porsche collaborate before on mechanical watches, but now the two legendary brands have teamed up for a special edition of the Connected Calibre E4 smartwatch. What's ...

Most of us are pretty familiar by now with the vast intersection between auto racing and watches, and TAG Heuer is a name that racing fans and watch aficionados now know well. After all ...

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...