the lobby and the gourmet Blue Fin restaurant. And although the W Hotel - Times Square is designed with a cool clientele in mind, previous guests say that the atmosphere here is anything but snobby.

Wonderful, $299-$679; spectacular, $375-$799; urban suite, $550-$850; E-Wow suite, $4,500 Despite the swankiness, the W is not snobby. The hotel welcomes a population of business people ...

Overall, travelers love the look and the location of the W New York - Union Square, and they praise the friendly customer service staff. However, guests were not amenable to the steep room rates, ...