Elon Musk has created a new company, Macrohard, an AI start-up that aims to compete with Microsoft's influence in technology domain. The name is a cheeky play on Microsoft, an overt sign of competition.

The new AI venture, which has been launched under his xAI initiative, can simulate an entire software company like Microsoft, Musk claimed.

Elon Musk has announced plans to simulate software companies such as Microsoft Corporation (NASDAQ:MSFT) using artificial intelligence (AI). What Happened: Musk’s AI firm, xAI, is said to be creating an AI-only software company named “Macrohard.