Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

Google's expansion of Search and Shopping ads will open new opportunities for businesses to reach users during early, discovery moments.

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Google's AI Mode, the experimental Google Search feature that lets users ask complex, multi-part questions via an AI interface, will roll out to everyone

Users will be able to drop their ticket-buying query straight into the Google search bar, then sort through results.

Google's latest shopping feature makes Cher Horowitz’s computerized closet a reality. The new virtual try-on tool within its "AI Mode" search option lets users see how outfits look on photos of themselves.

At Google's I/O developer conference, it previewed new visual search, a search agent, and new personalization features coming this summer.

Android 16 will complete the replacement of the Google Assistant with Gemini Live, the no-subscription-needed chatbot offshoot of its Gemini AI platform. It brings that AI assistant to devices beyond phones, and not just to the watches that you might expect, but also to cars, TVs, and extended-reality headsets. Here's what you need to know.