After almost a decade long absence, the McCrispy Snack Wrap has returned to the McDonald’s menu in all its glory. It was officially reintroduced as of July 10, 2025 in response to ongoing customer demand.

Catalyzing the rally was Goldman Sachs analysts commemorating the Snack Wrap’s comeback by upgrading their rating on McDonald’s stock from neutral to a buy.

As McDonald's and Popeyes both promote new chicken wraps, analysts told BI that Gen Z's snack habits and the rise of GLP-1s may be driving the trend.