Such an acquisition could help Apple create its own AI-powered search engine. This is part of a broader strategy to mitigate the potential loss of its long-standing agreement with Google, a partnership that earns Apple roughly $20 billion annually by making Google the default browser on its devices.

Apple has reportedly held internal discussions about a potential acquisition of Perplexity, an artificial intelligence search startup backed

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search engine in the future, according to Bloomberg.