Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all,

Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances — just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas,

Samsung has teased multiple slidable and foldable display tech, as well as new QD-OLED TV and car display, ahead of CES 2025.