AWS Lambda is about getting the job done with least effort—and little cost. You write simple functions and wire them to a request or an event, and Lambda executes those functions whenever that ...

These services all rely on AWS to provide cloud computing for them—in fact, AWS is the leading cloud computing provider among other big players like Microsoft Azure, Google, IBM, and Alibaba.

If this efficient cloud model plays out AWS should be on track to produce $5 billion in free cash flow by 2018, up from Oppenheimer's previous estimate of $3.2 billion.

Platforms like GCP, AWS, and Azure offer comprehensive solutions for diverse needs. Every business case is different, but cloud computing often turns out to be a good idea.

Those rumors are getting a bit more concrete because AWS today joined the Cloud Native Computing Foundation (CNCF), the open-source home of the Kubernetes project, as a top-level Platinum member.