NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

With the Roblox “Makeup Your Mix” experience, users can listen to exclusive music, play minigames and explore Maybelline’s makeup products through interactive experiences centered around creativity, ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

The wildly popular game platform is facing legal and social pressure to better protect its mostly young players, who many ...