The DTI meme refers to a Roblox game called "Dress to Impress" in which players create outfits under a theme and vote for the best one.

In 2020 Roblox’s developers collectively earned $329m; 300 individuals made $100,000 or more. The approach has fostered loyalty among developers.

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.