Day One of the Advertising Research Foundation’s (ARF) Audience x Science Conference in New York City Tuesday delivered ...

In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

"It is an open question whether training generative AI models with copyrighted material is infringement or fair use," U.S.

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations ...

Workforce management tech company used AI to simulate a pickle costume and hair on fire in its first major commercials.

In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand is offering six-packs for one cent.

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok ...

TV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and ...

Gaining real-time search results from the web will boost Claude's accuracy rates on tasks and when answering questions. The ...

IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a ...

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a ...