A new 3x3 basketball league that could revolutionize women's basketball launches Friday in Miami. Why it matters: Founded by WNBA stars Breanna Stewart and Napheesa Collier, Unrivaled is another barometer for the explosive growth of women's sports.

Caitlin Clark's Indiana Fever teammate Katie Lou Samuelson is spending time with Napheesa Collier as they get ready to compete in the inaugural season of Unrivaled, a 3-on-3 league created by Collier

There's a new league on the scene in the women's basketball world. Unrivaled, which was cofounded by WNBA stars Breanna Stewart and Napheesa Collier to give players an alternative

On the eve of its debut, Unrivaled held a security meeting with its players about their safety. In the past few months, three separate cyber-stalking cases have gone public with women’s basketball players in college and the WNBA.

Napheesa Collier, co-founder of Unrivaled, was asked about the hardest player to recruit to her nascent league.

There's no doubt Clark's presence would have been a boon for the startup Unrivaled league. In her first season with the Fever, WNBA broadcasts featuring Clark averaged 1.19 million viewers, per Nielsen. Games without Clark averaged 394,000.

Fever star Aliyah Boston is building confidence as part of the inaugural Unrivaled roster, and she hopes that confidence will transfer over to WNBA.

The made-for-TV league tips off Friday with some of the biggest names in women’s basketball including Angel Reese and Breanna Stewart.

Women’s basketball underwent an explosive popularity surge last year. The WNBA and women’s college hoops received more attention than ever with investments increasing across the landscape. Less than three weeks into 2025,