If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...

The contemporary revamp is yet to launch officially, but its sleek new look is a huge leap for the brand, following the decline of skeuomorphic design across many of the modern car logos on the ...

[making] it contemporary." This process is evident when comparing past Superman logos to the 1968 design, which retained key elements such as the diamond-shaped shield, classic color scheme ...

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating its modern, visionary spirit.