Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's morning routine.

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the boundaries of conventional strategies. If done right, it could be exactly ...

Biddable Manager at Assembled Media The internet has always been a weird and comforting place where niche, online communities ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, Yelp, and more.