Now, the '70s-set Duster roars into action to deliver more classic TV vibes, including a Lost team-up between star Josh ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

In a rare corporate do-over, Warner Bros. Discovery says it is changing the name of its Max streaming service back to HBO Max later this summer.

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

It’s the quality content that we can produce in a way that nobody else can,” Wiedenfels said of popular HBO series underpinning Max during an appearance at the MoffettNathanson Media, Internet and ...

HBO Max's 1970s set 'Duster' follows a tenacious FBI agent and a getaway diver determined to take down the Al Capone of the ...

Benjamin and Chance react to all the new accessibility features Apple previewed for iOS 19, like Magnifier and vehicle ...