These two stories gave McDonalds an idea. Less than a year later McDonalds debuted the Lincoln French Fry Super Bowl ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

An Air Jordan 9 that debuted more than 20 years ago is set to get its first-ever retro.

The Air Jordan 3 "Pure Money" returns for the first time since 2007. Check our Sneakers news for more upcoming releases and ...

When most people think of articles of clothing associated with His Airness, they naturally think of his iconic "Air Jordan" ...

While the reasons why some individual Air Jordans are prized more than others are as diverse as the sneakers themselves, one ...

A jersey worn by NBA legend Michael Jordan has sold for an astronomical price. According to Sothebys, the jersey sold for ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Michael Jordan made so many clutch shots that it is almost impossible to pick the best. But if we’re looking for the one that ...

James disputed a claim made by Windhorst on "First Take" on February 28. The LA Lakers star wanted to dispel the notion that his record-breaking choice was influenced his devotion to his idol, Michael ...

Michael didn't have to hold up the shoe. He took the shot and then wore the shoe." The Air Jordan shoe, designed by Peter Moore, first retailed in 1985. By 1986, $100m, external worth of Air ...