New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the ...

New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, ...

New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official ...

FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

Jack Harlow has stepped into the design arena with New Balance, unveiling his first football-inspired collaboration: the New ...

New Balance has unveiled the FC Porto home kit for the 2025/26 season — a visual tribute to ten years of shared success, ...

When New Balance took those first steps into football — the soccer kind — it wanted the ... pillars of what’s important to him and the partnership. We ask questions and listen.

For New Balance, the Bayer deal marks its first in German soccer. The Boston-based firm ... TSG Hoffenheim has extended its partnership with business and IT consultancy company Koenig Solutions ...

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance. The club will switch to current brand Warrior's parent company from ...