Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on "The White Lotus" have time.

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the password sharing crackdown... will take 12 months to 18 months to get to full steam".

Q1 report, executives at the company explained how they have already begun to roll out their password sharing crackdown and the initiatives they will take to ramp up the process. “It’s going to increase and really be a 12- to 18-month initiatives as it rolls out to more subscriber cohorts here in the U.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.

Millions of Netflix subscribers were very unhappy when the streaming giant announced it was ending free password sharing. Now Max — formerly HBO Max — is about to do the same. It just announce ...

Discovery, the parent company of Max ― oops! HBO Max ― said reverting to the original name “will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.