New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

DubaiArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that posit ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Long seen as a quiet period, summer in the GCC is emerging as a high-impact window for brand engagement. Snap’s Dina Al ...

Senior leaders from Amazon, Nestlé, Kotak, Domino’s and more engaged in a high-stakes conversation: Is the CMO title ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Pinterest, Inc. PINS and Snap Inc. SNAP are major players in the social ecommerce space. Social ecommerce has gained ...

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual ...

Scientific Games' Lori Szymanski knows her way around customer relationship management, having launched CRM programs for 11 ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...