Research supports this: consumers respond to audio stimuli up to 100 times faster than visuals. While images linger in our ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

Sonic Racing promises some much-needed multiplayer chaos on the Switch. Check out the details and more gaming news from ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Unusual Machines, Inc. (NYSE American:UMAC), a leader in drone technology and component manufacturing, today announced that it has notified Aloft that the previously announced acquisition has been ...

Dyke confirmed Sonic is “100%” pursuing acquisitions in the second half of 2025, particularly in its franchise business. EchoPark is expected to begin expansion again in early 2026, and the company is ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

SEGA is revving up for another high-octane racing adventure, this time with a dimension-hopping twist in Sonic Racing: CrossWorlds.

Catch up on all major reveals from Summer Game Fest 2025, including new game trailers, announcements, and release dates, in ...

Sonic Automotive’s latest marketing partnership has put EchoPark on the fast track. Literally. Sonic’s used-car operation has ...